Robert Freeman

With The Beatles: “It was taken quite quickly in the corridor of a hotel we were staying in where natural light came from the windows at the end of the corridor,” Paul McCartney remembered. “I think it took no more than half an hour to accomplish.”

Rubber Soul was the group’s first release not to feature their name on the cover, an uncommon tactic in 1965. The ‘stretched’ effect of the cover photo came about after photographer Bob Freeman had taken some pictures of the group wearing suede leather jackets at Lennon’s house. Freeman showed the photos by projecting them onto an album-sized piece of cardboard to simulate how they would appear on an album cover. The unusual Rubber Soulalbum cover came to be when the slide card fell slightly backwards, elongating the projected image of the photograph and stretching it. Excited by the effect, they shouted, “Ah! Can we have that? Can you do it like that?“, to which Freeman said he could. Paul McCartney conceived the album’s title after overhearing a musician’s description of Mick Jagger’s singing style as “plastic soul“. Lennon confirmed this in a 1970 interview with Rolling Stone, stating, “That was Paul’s title, meaning English soul. Just a pun.